Celosia is a heat loving annual (perennial in zone 9-10) that comes in a variety of shapes (cockscomb, plume, crested, fan) and colors (magenta, pink, chartreuse, terra-cotta, etc).  A beautiful textural material to use in bouquets or to add pizzazz to the landscape.  Cut flower varieties will grow 30″-48″ tall although you can also find varieties specific for landscape bedding that are much shorter.